As a new feature here on The CRAP Report, I’m going to start posting interviews every so often. I had the fantastic opportunity to interview marketing expert David Meerman Scott back in February, and although most interviews include short snippets of what the interviewee’s answers are, I thought it was really important that I present to you the full transcript of the interview. I couldn’t find anything that I thought I should leave on the editing floor, so to speak. It’s a bit long-ish, but trust me when I tell you, it’s worth the read.
I was very honored that David was willing to spend an hour with me and answer some questions about his the second edition of his book, The New Rules of PR and Marketing, as well as some questions about marketing and blogging. The guy is fantastic – he’s really cool and down to earth and says what he thinks. I like that.
So, without further adieu, here’s my interview with David Meerman Scott: Read more… »
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