The CRAP Report

Did you ever have a Magic 8-Ball?  You remember that, right?  You ask it questions, shake it up, and then look at the bottom of the ball to see which side of the twenty-sided die inside floated to the top.  There were answers like, “It is certain,” “Ask again later,” and “Very doubtful.”  I had one as a kid and always thought they were pretty cool.  If the Magic 8Ball said that I was going to win a basketball game, then of course it was going to happen, right?  If only predicting the future was as easy as shaking one of those things.  Of course, with some of the answers you’d receive, I’m not so sure I want to leave the future up to fate.  So what does this all have to do with teleprospecting?  Well, it got me thinking about self-fulfilling prophecies and a conversation I had today.  Read more… »

As I perused my TweetDeck this morning, I noticed Garth Moulton’s (the world’s biggest rolodex Jigsaw’s VP of Community and co-founder) blog entry from yesterday, “Cold Calling is not even on the Endangered List.”  Great blog entry where Garth concludes with the following:

“So the truly efficient organization (I’m talking B2B here) has to have at least a couple people (researching first!) braving the last matrix of hell known as cold calling to start the conversation that will eventually lead to a deal.” Read more… »

Okay, before you read ANY further, I’m going to spoil this season of LOST for you if you read the following paragraph.  I just want to make sure you understand that.  Skip the next paragraph and move on to the next one if you don’t want this season to be spoiled.

Great, now that that is out of the way, let’s say that you’re stuck on an island, and there is only one other person on that island with you.  And let’s say that the only way you can get off of that island and go home is that you have to kill the other person on the island, only, YOU can’t actually kill them.  You’d have to get pretty creative, right?  Such is the ageless Man in Black from LOST.  He’s been stuck on that island for God knows how long, but the only way off of the island is if he kills Jacob, the other ageless man and seemingly more authoritative man on the island, only, he can’t kill Jacob.  So what does the Man in Black do?  He takes the form of John Locke and convinces Ben Linus that he needs to kill Jacob.  THAT’S creative thinking.  You know what?  You need your teleprospecting reps to be creative, too. Read more… »

HubSpot’s blog featured a guest entry yesterday from Sales 2.0 CEO Nigel Edelshain, entitled “What the Heck is Sales 2.0 (& Why Should I Care)?”  Nigel, as I found out in the article, is the man who coined the term “Sales 2.0:”

Sales 2.0 is about sales people using Web 2.0 tools and social media to sell more effectively

In the entry, Nigel goes on to make the analogy that inbound marketing and Sales 2.0 are like children who size each other up before playing together; slow to get along at first, but when playtime is over, nobody wants to leave one another.  The article is great, but of particular interest to me was this, when talking about businesses that sell something very expensive and have a small prospecting pool from which to generate leads from:

“I always imagine a sales rep in this scenario whose boss comes to him and says ‘how are we getting on penetrating GE’ and the rep who loves inbound marketing too much says ‘we’re waiting for them to hit our website and download a white paper.’”

Inbound marketing certainly makes it easier for an organization to be found, but I believe there is still a need for teleprospecting teams to find qualified sales opportunities.  As marketing and sales teams become more synchronous, I think that teleprospecting can play a great part in helping to bridge the current gap, and then be a part of the grease that makes the unified team run smoother.  Go and check it out, then let me know what you think!

*Photo Credit:  ralphbijker via Flickr

Steve Richard, co-founder for sales training organization Vorsight, wrote a guest blog article yesterday for sales strategist Chad Levitt’s New Sales Economy Blog.  The article, entitled “11 Sales Tips for Cold Calling and Prospecting,” offered some good insight into making the most out of each and every attempt to get in touch with your potential buyers.  One of the questions that Steve suggests asking yourself is this:

“Do you revisit your talking points periodically to more effectively tell your story and stand out from the vendor noise and static?”

This is a great question!  It makes me wonder how many times prospects hang up on teleprospectors because they do nothing to make themselves unique in terms of their messaging.  There is some interesting discussion going on over at that post, and I think you should take a look at it and join in the conversation.

*Picture credit:  Linda Cronin via Flickr

I read a great blog article today from Ardath Albee, B2B marketer and strategist.  The post, entitled What’s the Cost When Sales Tries to Do it All?, was found on the Customer Collective website, and in it, Ardath shared some of her thoughts on CSO Insights’ new 2010 Sales Effectiveness Study.  There were a few facts from the research study that Ardath had some issues with, and I think she makes some great points:

“Relationships are the name of the game. For marketing, for sales and for customer retention. How is it possible that so many companies still fail to “get” this? How is it possible that companies still haven’t woken up to the fact that selling is really all about BUYERS and providing whatever they need to make the purchase decision in your favor?”

You should check it out, too.  Seriously.  Go.  Go read it.

If you’re like me and my friends, you were pretty hyped up for last night’s season premiere of LOST.  I came to the game late on this one, having to watch three seasons on DVD (which by the way, is actually more fun because you can just keep watching episode after episode).  If you don’t know what LOST is, it’s a show about survivors of a plane crash and their adventures on the island that they crashed on.  To tell you anymore within the confines of this blog would break the space-time continuum.  I’d say it’s probably one of the most well developed shows in TV history; that’s just my limited opinion though.  As I was discussing last night’s two-hour opening with some of the BDR’s at work today, it got me thinking – how can you keep your teleprospectors from becoming “lost” on their sales prospecting calls? Read more… »

I read a blog today from the inside sales consulting firm The Bridge Group’s Patrice Murray.  Patrice highlighted a post from Dave Kurlan’s blog, where basically Dave shared a story of a time where he was giving a presentation on a Sales Hiring Webinar.  Dave was asked why, if his process worked so well, were more people not using it.  Dave’s answer was broken down into three points – ego, money, and fear.  Patrice did a great job breaking down the post, and you should read it here.

Additionally, my colleague, Craig Ferrara, hosted a webcast about best practices for hiring teleprospectors.  In it, Craig shares his thoughts on setting up a teleprospecting profile, implementing an interview process that focuses on the phone role play, and his evaluation process.  Check out the Perspectives on Teleprospecting – Best Practices for Hiring Teleprospectors webcast here.

*Photo courtesy of LisaDeeRN via Flickr

Now, I’m not really much of a racing fan, car, horse or otherwise.  What I do know about the sport of racing, however, is that whatever method you choose to use to race, you’d better make sure that it’s in top shape.  It always amazes me, whenever I do catch an auto racing event on TV, is how fast the pit crews are when a car comes in.  Even for a flat tire, they’re so fast at changing them!  They have to be though, right?  I mean, there’s a ton of money riding on those races.  You can see where this analogy is going, right?  Your sales machine is typically the money maker of your organization, and the “pit-crew” of your sales machine are the folks who are fully qualifying leads for them.  If you want to keep that crew at a level of high performance, how do you go about doing that? Read more… »

On Tuesday I shared with you a link to lead generation expert The Funnelholic’s The Marketing Hipster Dictionary, Part I.  Today, he posted part two with some help of folks like The Lord of The Leads Tom Scearce (on Twitter @TLOTL) and Chris Jablonski (on Twitter @cjablonski).  The Funnelholic certainly more than gets by with a little help from his friends, adding words like “Return on Contribution” and “Buyer Engagement.” 

My favorite: 

49.  Trapping the chicken in the courtyard:  A semi-obscure “Rocky II” reference/metaphor describing the relentless and often frustrating pursuit of repeatable marketing and sales success. “I feel like a Kentucky Fried idiot.” — Rocky Balboa (@TLOTL)

You can check out The Marketing Hipster Dictionary, Part II here.

Nice work guys!