Maybe you’re asking yourself, “Self, who should I follow on Twitter?” Maybe you’ve asked yourself that and have made your way here, to The CRAP Report. If so, you can check out two posts below to see who I suggested you follow two months ago. Maybe you’ve followed all of those folks and are looking for more.
Here’s my list of B2B all-stars that I think you’ll find yourself glad to follow:
@mvolpe – Mike Volpe, HubSpot’s VP of Inbound Marketing. Mike’s also the co-host of HubSpot TV, and the majority of Mike’s tweets are about, what else? Inbound marketing. You’ll also get some good SEO knowledge, great blogging tips, marketing data, and some lead gen stuff, too. Check out Mike’s blog Marketing with Mike for blog articles.
@keenan – Jim Keenan, VP of Sales Strategy at 2Wire. Jim always offers great sales advice, and does so with a personal touch through his blog, A Sales Guy. Jim tweets about sales issues, sales management issues, and sales processes.
@paulcastain – Paul Castain is the VP of Sales Development for Consolidated Graphics. Paul’s whole M.O. is to make people better, whether it’s a better sales rock star or a better sales Jedi. Regardless of what you want to become, Paul wants to help, and one way he does so is through his blogPaul Castain’s Sales Playbook.
@MackCollier – Mack Collier is a social media consultant, trainer, and speaker. His tweets are going to be full of these, except on Sunday nights, when he runs a blog chat through Twitter. Mack knows about building a community and it’s evident if you read through a blog chat transcript. Mack’s blog, The Viral Garden, is one to read for thoughts on any of the topics above.
@HolgerSchulze – Holger Schulze is a technology marketing guy from Washington, D.C. Holger tweets really relevant articles regarding B2B Sales and Marketing, and you should read his blog, Everything Technology Marketing. Holger’s articles are typically about trends and issues surrounding, yup – you guessed it, technology marketing.
@justinlevy – Justin Levy is the Director of Business Development, Corporate Strategy, and Client Services at New Marketing Labs. Justin is a prolific tweeter and his tweets are often a mix between the personal and business, but they’re always good. Justin has a blog, Justin Levy, which explores social media and its impact in the business world. Justin is also a partner at Caminito Argentinean Steakhouse.
@iannarino – S. Anthony Iannarino is a B2B Sales coach, and his tweets reflect that. The majority of his tweets are ways to improve B2B sales reps/teams. His blog, The Sales Blog, is chock full of articles on becoming a better sales person. Check it out.
Hopefully I’ve been able to share someone new with you. If you want, feel free to leave some more recommendations in the comments below!
In response to Chris Brogan’s tweet and subsequent blog post about turning Twitter’s Follow Friday into a more expanded blog entry, detailing why you think people should follow your recommendations, here’s my entry – The CRAP Report’s #FollowFriday list:
@dmscott – C’mon, you knew that David Meerman Scott was going to be on this list, didn’t you? I mean, the guy is a marketing genius, and if you’re not following him, I’d be really curious as to why.
@funnelholic – Craig Rosenberg, the Funnelholic, offers great demand generation information, and presents it in a way that I find really enjoyable to read. Plus, he’s got GREAT taste in music.
@abneedles – Adam Needles, from SilverPop, offers fantastic data and stats on B2B marketing. The guy is all over the US running SilverPop’s B2B Marketing University. He’s like the hardest working guy in marketing.
@gerhard20 – Gerhard Gschwandtner shares great info on Sales topics, from his recent posts about using his iPad for business to Sales 2.0 discussions.
@paul_mccord – Paul McCord, Business Development Strategist and all around nice guy. For the last couple of weeks, Paul has been on a mission to raise the value of quality sales and marketing content by suggesting people for his Twitter followers to follow, one at a time.
@ardath421 – Ardath Albee, B2B marketing strategist and author of the book eMarketing Strategies for the Complex Sale. You can learn TONS from Ardath.
@rapril – This is my boss, Richard April. He told me that he has to go on this list.
If you read The CRAP Report, I really don’t think I’m sharing anything new with you here. If you’re not following these folks, you should be. This list is by no means exhaustive; there are a ton of other folks that you should follow as well. If you have questions about others, let me know!
As a new feature here on The CRAP Report, I’m going to start posting interviews every so often. I had the fantastic opportunity to interview marketing expert David Meerman Scott back in February, and although most interviews include short snippets of what the interviewee’s answers are, I thought it was really important that I present to you the full transcript of the interview. I couldn’t find anything that I thought I should leave on the editing floor, so to speak. It’s a bit long-ish, but trust me when I tell you, it’s worth the read.
I was very honored that David was willing to spend an hour with me and answer some questions about his the second edition of his book, The New Rules of PR and Marketing, as well as some questions about marketing and blogging. The guy is fantastic – he’s really cool and down to earth and says what he thinks. I like that.
So, without further adieu, here’s my interview with David Meerman Scott: Read more… »
So, I received a call the other day from someone who I really respect. In fact, her call caught me out of the blue. She is someone in our industry who I really look up to and I value her opinion. Imagine my chagrin when she told me why she was calling: “I can’t read your stuff anymore. It’s too long!” I’d heard that before from folks, but my wife and Mom don’t really count, do they? I mean, they do count, but I don’t write for them.
So, what I’ve decided to do, in vein of good ol’ Regis Philbin, is call in a lifeline – I’d like to poll the audience. This time, though, I want you to give me your final answer. If you vote in the poll, I’d love it if you leave a comment, too. Hell, if you don’t vote, you can still leave a comment. Regardless, let me know what you think: Are the entries in The CRAP Report too long?
Happy Holidays to all of you! I just wanted to take a minute and say thank you for reading over the last few months! Next week, I’ll be talking about things I want for your teleprospectors for 2010, so stay tuned!
By now, I’m sure you’ve all seen the movie Jerry Maguire. Pre couch-jumping Tom Cruise as a the titular character, Jerry Maguire, a slimy sports agent who has an epiphany and writes a dissertation on how ethics need to be brought back from the dead into an industry that would rather keep them buried. Jerry’s manifesto gets leaked out to his entire company and he winds up getting fired by his friend. Renee Zelwegger leaves with him and she and Jerry start their own sports rep agency. Long story short, Jerry only has one client, wide receiver Rod Tidwell, played by Cuba Gooding, Jr. (who won an Academy Award for the role). Rod is a very arrogant player who believes he is worth more than he is, and Jerry has to kowtow to him for most of the film. There comes a point in the film where Jerry is trying to get Rod a new contract signed with the Arizona Cardinals. After arguing back and forth about Rod not working hard enough to deserve to be paid what he wants, Jerry begs Rod to, “help me help you.” Jerry wants Rod to help him out by proving to the Cardinals that he is really worth what he thinks he is. I want the same thing Jerry does for my clients – for them to be happy and make a lot of money. I need them to help me help them. Read more… »
I love that skit from Jimmy Fallon on SNL with all the lame “Morning Zoo” characters that typically fill up your AM commutes. Anyways, as you can see from the picture to the left, and maybe from an absence of new entries, I’ve been away for a bit in the hospital and am now back. After a terrific, five day IV-antibiotic fueled bender in the lovely City of Champions, I’m feeling better and The CRAP Report will resume normal blog schedule tomorrow. Later!
You know, this is a great question. Why blog now? The InterWeb is flooded with blogs about everything that goes on in Wall Street to the wild cat-herders of the mid-West. I guess the reason for blogging about sales prospecting is because I wanted to share what I’ve found to be some best practices on running a lead generation machine that is made up of, at its base level, people; people who can be really funny in ways that completely throw off the unintentional-comedy scale.
What can you expect? Look, I’m not going to tell you that I’ve got the answer to revolutionizing the way that quality sales opportunities are generated, because I don’t. I happen to know the guy who does, but unfortunately for you, he ain’t me. What I am going to be able to do is to give us all something to think about regarding the way we manage our lead flow.
If you have any questions, please feel free to email at csnell@agsalesworks.com and I’ll do my best to get back to you
Maybe you’re asking yourself, “Self, who should I follow on Twitter?” Maybe you’ve asked yourself that and have made your way here, to The CRAP Report. If so, you can check out two posts below to see who I suggested you follow two months ago. Maybe you’ve followed all of those folks and are looking for more.
So, I received a call the other day from someone who I really respect. In fact, her call caught me out of the blue. She is someone in our industry who I really look up to and I value her opinion. Imagine my chagrin when she told me why she was calling: “I can’t read your stuff anymore. It’s too long!” I’d heard that before from folks, but my wife and Mom don’t really count, do they? I mean, they do count, but I don’t write for them.
By now, I’m sure you’ve all seen the movie 
I love that skit from Jimmy Fallon on SNL with all the lame “
Lead-gen and pop-culture aficionado all rolled into one. Now with 13% more funny!
